BORN IN AMSTERDAM, RAISED BY THE WORLD 

In 1873 Heineken® was born in Amsterdam, starting with a
family brewery. From its origins as a 19th-century local beer,
Heineken® has transformed into a global icon. Sold in more
than 190 countries, Heineken® is the world’s most
international premium beer brand nowadays.

For over 150 years, a ceaseless commitment to purity and
quality have made Heineken® the most iconic beer brand in

the world.